• Paid Media Manager

    Location US-GA-Kennesaw
    Posted Date 3 months ago(12/19/2018 9:18 AM)
    Job ID
    762619
    Company/Location (search) : Country (Full Name)
    United States
  • Job Description

    Company Description:
    Fabric.com is the leading online fabric store that specializes in fabric, patterns, notions and accessories. Headquartered just outside Atlanta, Fabric.com is a wholly-owned subsidiary of Amazon.com. We strive to be the most trusted and inspirational fabric store in the world, providing a flawless customer experience through passion and continuous innovation.

    Job Overview:
    Fabric.com is seeking a scrappy, strategic and highly-analytical individual to manage our Paid Search channel. The position is responsible for the strategy and execution of day-to-day operations of paid search, shopping and display campaigns to acquire new customers and drive traffic to fabric.com. Successful candidates will possess a deep understanding of paid media and will be able to drive our growth in this channel. The ideal candidate has a strong ‘roll up your sleeves’ mentality and thrives in an entrepreneurial environment driving short-term gains while building towards long-term success.

    Position Responsibilities:
    • Serve as Subject Matter Expert (SME) for all online media channels including paid search, shopping, display, video and social.
    • Drive strategy and day-to-day operations of paid channel to drive traffic and acquisition efforts for the business.
    • Utilize bid management platforms (Marin) to drive overall efficiency while identifying growth opportunities.
    • Montior and report on core KPIs including impression share, CTR, conversion rate, ROAS, CPA and others.
    • Build and monitor mechanisms to continually identify opportunities to drive measurable improvements for ad copy, keyword research, bid management and A/B testing.

    Basic Qualifications:
    • 5+ years of progressive growth within paid media and demonstrated ability to own and drive the paid channel; proven results in traffic increases while maintaining efficiency goals.
    • Advanced experience with third-party ad delivery technology (Marin, DoubleClick), Google Ads, Google Analytics, SEM tools (SEMRush, SEO Clarity) and Excel skills to drive analytical decision using data.
    • Google AdWords Certification
    • Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
    • Multi-tasker who is well organized, with impeccable written and oral presentation skills
    • Detail oriented with strong attention to follow through
    • Bachelor's degree


    Preferred Qualifications:
    • eCommerce & Retail experience preferred
    • Advanced communication, presentation, analytical, and organizational skills
    • Experience in a consulting role or business advisory role a plus
    • MBA preferred

    Basic Qualifications

    Basic Qualifications:
    • 5+ years of progressive growth within paid media and demonstrated ability to own and drive the paid channel; proven results in traffic increases while maintaining efficiency goals.
    • Advanced experience with third-party ad delivery technology (Marin, DoubleClick), Google Ads, Google Analytics, SEM tools (SEMRush, SEO Clarity) and Excel skills to drive analytical decision using data.
    • Google AdWords Certification
    • Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
    • Multi-tasker who is well organized, with impeccable written and oral presentation skills
    • Detail oriented with strong attention to follow through
    Bachelor's degree

    Preferred Qualifications

    Preferred Qualifications:
    • eCommerce & Retail experience preferred
    • Advanced communication, presentation, analytical, and organizational skills
    • Experience in a consulting role or business advisory role a plus
    • MBA preferred
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