• Senior CRM Marketing Manager

    Location US-NJ-Newark
    Posted Date 1 week ago(5/16/2018 1:52 PM)
    Job ID
    665759
  • Job Description

    Audible - an Amazon company and perpetual innovator – is looking for a highly creative, data-driven, customer-obsessed marketing manager, with a focus on new member engagement and retention, for its Canada Marketing team. As an integral member of the Audible Canada organization, our ideal candidate has a passion for leveraging data insights into creative campaigns, communications, and features that delight and retain customers. This person will ensure that every Audible Canada member is properly nurtured throughout their member lifecycle, with particular focus on member onboarding, best customer/loyalty programs, and save strategies. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. This role is based in Newark, NJ, and reports to Head of Acquisition, Canada.

    KEY RESPONSIBILITIES
    • Focusing on the core Audible business, develop and implement onboarding and member engagement strategies based on insights from analytics and modeling
    • Own, drive, and report on key metrics related to onboarding, member engagement, trial-to-member conversion, retention, and churn
    • Deliver omni-channel campaigns across email, push notifications, Amazon.ca, Audible.ca, mobile apps, social platforms, and other channels and devices, as relevant
    • Partner with Product to innovate meaningful member benefits, programs or feature improvements that differentiate Audible and delight customers
    • Partner with Customer Care team to operationalize segment-specific strategies and develop cross-channel programs and initiatives that increase member satisfaction
    • Create business cases for new products or features to delight new members, and get buy-in from key stakeholders
    • Others as defined by evolving business needs for a rapidly growing online business

    Basic Qualifications

    • 5+ years of work experience in digital marketing
    • Strong experience in engagement and retention marketing throughout different portions of the lifecycle
    • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
    • Strong strategy and analytics skills, with an advanced understanding of success metrics
    • Strong creative sensibilities and an aptitude to always look at marcomm through the eyes of the customer
    • Excellent verbal and written communication and presentation skills
    • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences

    Preferred Qualifications

    • MBA or graduate degree
    • Loyalty and retention marketing experience in a membership model business
    • Hands-on experience with digital marketing tools, such as Adobe Analytics or Test & Target
    • Knowledge of mobile app eco-system, hardware, and operating systems
    • Fluency in French
    Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation

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