• Vice President, Consumer Public Relations

    Location US-NJ-Newark
    Posted Date 2 months ago(3/12/2018 7:21 AM)
    Job ID
    633962
  • Job Description

    Audible (a wholly owned subsidiary of Amazon) is seeking a Vice President of Consumer Public Relations, a leadership role reporting to the Senior Vice President, Global Public Affairs within the office of the CEO.

    The Vice President, Consumer Public Relations is responsible for leading the consumer PR practice, driving the team’s execution of content PR plans and campaigns, along with customer- facing initiatives, for Audible.com. The ideal candidate will be a seasoned communications leader, familiar with operating in a competitive external media environment and she/he will know how lead a strong team to drive impact and proactively extend Audible’s prominence in public dialogue around spoken-word entertainment, digital content, technology and culture. As this position is tethered to the office of the CEO, a high level of integrity and discretion in handling confidential information is critical. Join the company that invented digital audiobooks and, as the world’s largest seller and producer of spoken word entertainment, a leading destination for digital content. This position is based at our Newark, NJ campus – 20 minutes from Manhattan.

    KEY RESPONSIBILITIES

    • Lead, manage and grow existing Consumer PR team and efforts in alignment with the overall vision, goals and culture of the Corporate Affairs practice.
    • Develop and execute integrated content PR strategies that successfully reinforce Audible as a premier digital media service and content company and a home for artists and creative ideas.
    • Lead the Consumer PR team to create communications campaigns and develop content and consumer-focused PR programs.
    • Manage proactive media relations to achieve quality, high-impact placements on a regular basis.
    • Develop and pitch story ideas aligning with company goals and a deep understanding of the needs and profiles of key media outlets.
    • Conceptualize and develop written materials, including press releases, briefing materials, pitch letters FAQs, Q&As and other supporting documents.
    • Manage & direct external public relations agencies & consultants to maximize their value to Audible.

    Basic Qualifications

    • Minimum 15 years of professional experience in a leadership role in Public Relations, Journalism, Communication, or a related field.
    • Strategist with a keen news instinct.
    • Proven track record of developing and executing successful public relations campaigns.
    • Superior knowledge of the competitive digital content industry.
    • Excellent leadership and organizational skills with demonstrated ability to motivate and lead a strong and successful team.
    • Exhibit professionalism and skills necessary to establish and maintain a high level of credibility and diplomatically provide council and strategic guidance to senior executives.
    • Experienced in handling transformational shifts within an organization.
    • Excellent team leadership skills and passion for mentoring and sponsoring team members.
    • Must demonstrate sound judgement.
    • Strong leadership and media training skills for talent at all levels.
    • Excellent writing skills (releases, internal communications and presentations).
    • Proven experience of working across consumer, entertainment and lifestyle PR within a media/broadcaster environment.
    • Strategic, energized, and creative thinker with big picture mentality, able to align department with overall business goals and to work independently in a fast paced environment and tight deadlines.
    • Ability to work under pressure and on tight deadlines and to execute both strategy and tactic.

    Preferred Qualifications

    • Bachelor's degree in PR, marketing, communications or related field
    Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation

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