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Sr. Manager, Product Marketing

Sr. Manager, Product Marketing

Job ID 
557593
Location 
US-NJ-Newark
Posted Date 
2/7/2018

Job Description

Audible - an Amazon company and perpetual innovator – is looking for a results-oriented thought leader in its Product Marketing team. As a senior member of the Audible Marketing organization, you have the opportunity to shape innovative customer-focused programs to drive strong business metrics. Your focus will include customer insights, marketing and product strategy for new Audible products, services and experiences.

You will have direct hands-on ownership as well as cross-functional coordination with teams including Channel Marketing, Product Management, Creative, User Experience, Customer Service and Technology. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.

KEY RESPONSIBILITIES
  • Partner cross-functionally to strategize new features, benefits and communications that drive customer acquisition, engagement and retention.
  • Conduct market research, in partnership with our research team, to uncover key customer insights that drive positioning for our existing products as well as ideas for new features or benefits.
  • Synthesize market intelligence & customer insights – be the expert on our customers, who they are and what segments we serve; be the expert on the competition and the broader digital marketplace.
  • Drive business case development – bring together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives.
  • Drive marketing strategy - create marketing plans for new initiatives; Own branding, positioning, messaging and creative, across the customer journey.
  • Lead Go to Market planning and execution for new initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders, including:
  • Define product/market fit – what is the target market/customer and how will a product, service or experience deliver customer and business value.
  • Develop the marketing strategy and manage the marketing and messaging implementation that drives engagement.
  • Communicate marketing plans and strategy to senior leadership
  • Work with the Product Management and UX teams to align on features and customer experience
  • Partner with cross-functional marketing teams to guide message strategy across a variety of marketing efforts (such as paid media and member retention)
  • Engage the creative team to develop creative assets and campaigns
  • Work with PR, Social Media and Customer Service to craft a press strategy and social media approach as well as inform customer service talking points
  • Partner with Finance, Analytics and Data Science to define and measure success.
  • Proactively identify and resolve issues that may impair the organization’s ability to meet its goals.

Basic Qualifications

  • Strong product marketing experience, defining and driving the go to market strategy for new products, features, benefits and ideas toward market launch and rollout.
  • Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits.
  • A solid understanding of the full customer lifecycle and a customer segmentation; Experience with gathering and utilizing customer insights
  • A demonstrated record of partnering with teams cross the organization and influencing to achieve business results across multiple teams who may have different goals
  • Bachelor’s degree in Business, Economics or a related field of study required
  • 10+ years of experience in related positions with increasing responsibility
  • Strong analytics and business case development skills
  • Strong oral and written communication skills
  • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment

Preferred Qualifications

  • MBA
  • Product marketing experience
  • Experience with both desktop and mobile platforms
  • Experience in membership-based business models
  • Strong people leadership skills

Audible is an Equal Opportunity Employer-Minority/ Female/ Disability/ Vet