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Director, Product Marketing

Director, Product Marketing

Job ID 
557593
Location 
US-NJ-Newark
Posted Date 
7/17/2017

Job Description

Audible - an Amazon company and perpetual innovator – is looking for a results-oriented thought leader in its Product Marketing team. As a senior member of the Audible Marketing organization, you have the opportunity to shape innovative customer-focused programs to drive strong business metrics. Your focus will include customer insights, marketing and product strategy for new Audible products, services and experiences.

You will have direct hands-on ownership as well as cross-functional coordination with teams including Channel Marketing, Product Management, Creative, User Experience, Customer Service and Technology. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.

KEY RESPONSIBILITIES
  • Partner cross-functionally to strategize new features, benefits and communications that drive customer acquisition, engagement and retention.
  • Conduct market research, in partnership with our research team, to uncover key customer insights that drive positioning for our existing products as well as ideas for new features or benefits.
  • Synthesize market intelligence & customer insights – be the expert on our customers, who they are and what segments we serve; be the expert on the competition and the broader digital marketplace.
  • Drive business case development – bring together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives.
  • Drive marketing strategy - create marketing plans for new initiatives; Own branding, positioning, messaging and creative, across the customer journey.
  • Lead Go to Market planning and execution for new initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders, including:
  • Define product/market fit – what is the target market/customer and how will a product, service or experience deliver customer and business value.
  • Develop the marketing strategy and manage the marketing and messaging implementation that drives engagement.
  • Communicate marketing plans and strategy to senior leadership
  • Work with the Product Management and UX teams to align on features and customer experience
  • Partner with cross-functional marketing teams to guide message strategy across a variety of marketing efforts (such as paid media and member retention)
  • Engage the creative team to develop creative assets and campaigns
  • Work with PR, Social Media and Customer Service to craft a press strategy and social media approach as well as inform customer service talking points
  • Partner with Finance, Analytics and Data Science to define and measure success.
  • Proactively identify and resolve issues that may impair the organization’s ability to meet its goals.

Basic Qualifications

  • Strong product marketing experience, defining and driving the go to market strategy for new products, features, benefits and ideas toward market launch and rollout.
  • Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits.
  • A solid understanding of the full customer lifecycle and a customer segmentation; Experience with gathering and utilizing customer insights
  • A demonstrated record of partnering with teams cross the organization and influencing to achieve business results across multiple teams who may have different goals
  • Bachelor’s degree in Business, Economics or a related field of study required
  • 10+ years of experience in related positions with increasing responsibility
  • Strong analytics and business case development skills
  • Strong oral and written communication skills
  • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment

Preferred Qualifications

  • MBA
  • Product marketing experience
  • Experience with both desktop and mobile platforms
  • Experience in membership-based business models
  • Strong people leadership skills
BENEFITS
We have a comprehensive benefits package. Here are some of the fun and meaningful perks we offer:
  • Daily catered lunch, Monday breakfast and juice bar, snacks and Friday happy hours
  • Free onsite gym and 25% fitness reimbursement
  • Seasonal sports clubs - basketball, hockey, soccer, volleyball, softball and more
  • Company sponsored events
  • Transit reimbursement, paid parking and shuttle service
  • Tuition assistance
  • Annual Amazon discount
  • Meaningful community involvement opportunities including mentoring interns, literacy tutoring and Audible Scholars, along with collaboration on start-up projects incubating in Newark Venture Partners
Audible, Inc. is the world’s largest seller and producer of spoken audio entertainment, information and educational programming. Since inventing and commercializing the first portable digital audio player in 1997, our focus on technological innovation and superior programming has earned us millions of subscribers around the world. We’re an Amazon subsidiary with a presence on four different continents, yet we maintain a startup vibe and small company feel. We offer more than 350,000 downloadable audiobooks, audio editions of periodicals, and other programs, and an escalating array of listening products that enrich daily life for a growing population of people who want to be more productive, well-informed, and thoughtfully entertained.

Audible is an Equal Opportunity Employer-Minority/ Female/ Disability/ Vet